Github is probably the most influential company you haven’t heard of. Unlike Google or Facebook, companies that make it into the headlines occasionally, Github tends to stay out of public view. But in many ways it is comparable to these tech giants in that it has contributed to thousands and thousands of products that you… Read more »
Since 2009 Google has been allowing users to create a “previews” of pages in the search results, a so-called snippets. Known as rich snippets or featured snippets, these elements add extra information that help searchers decide whether to click or not. This information could take the form of reviews, TV and movie information, recipe instructions,… Read more »
At the turn of the century, when the internet was going through its growth spurt, all an author needed to do to get traffic was stuff the page with a particular keyword. If you were selling purple ladybirds, for instance, you would need to make sure you had the words purple ladybird, purple ladybirds, purple… Read more »