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Good snippets work like a teaser drawing readers to your post. Photo by zane carter on Unsplash

Snippets: How to use rich and featured snippets to improve traffic

Posted 25. April 2018 by Andrew Clark

Since 2009 Google has been allowing users to create a “previews” of pages in the search results, a so-called snippets. Known as rich snippets or featured snippets, these elements add extra information that help searchers decide whether to click or not. This information could take the form of reviews, TV and movie information, recipe instructions,… Read more »

Do SEO right: Make your great content easy to find! Photo by Bram Naus on Unsplash

Writing good content while taking care of your SEO

Posted by Andrew Clark

At the turn of the century, when the internet was going through its growth spurt, all an author needed to do to get traffic was stuff the page with a particular keyword. If you were selling purple ladybirds, for instance, you would need to make sure you had the words purple ladybird, purple ladybirds, purple… Read more »

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